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For the third time, Božkov has been recognised as the most trusted alcohol brand in the Czech Republic, voted for by Czech consumers.
Currently in its fourth year, Atoz Marketing Services' Trusted Brands programme is the only one of its kind on the Czech market, monitoring and awarding brands that are the most trusted by Czech consumers. Across 60 categories, 4,000 customers rated nearly 600 brands, which makes the programme the largest independent survey of its kind.
In more than half of the categories, domestic brands were chosen as the most trusted and this year, Czech consumers once again voted for the Božkov brand as the most trusted in the Alcohol category. The extensive poll confirms that the brand's enduring appeal and number one spirits market position are underpinned by Czech consumers‘ trust1
1. Source IWSR, Czech Republic, total spirits volume year ending December 2017
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