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Stock Spirits Group today announces the acquisition of leading Slovak spirits company Imperator, taking the company a step closer to becoming Central and Eastern Europe’s largest spirits business.
The new combination moves Stock into a strong number two position in the overall Slovak spirits business, with clear market leadership in the herbal bitters category and a very strong number two position in both fruit distillates and vodka. Chris Heath, Stock Spirits Group CEO, commented:
“We are very pleased to have acquired Imperator as we continue to expand our brand portfolio in Central and Eastern Europe. We are confident that the combination of our existing brands in Stock Slovakia together with the Imperator brands will give us both the scale and coverage to help grow in the market in the future. We are also excited by the new opportunities that this will create to develop our business, the acquisition being firmly in line with our aim of being the leading spirits company regionally.”
Stock Slovakia is already a leading player in the herbal bitters category with an almost 50% overall market share through its brands Fernet Stock, Fernet Stock Citrus and Fernet Stock Z-Generation. The business is also strong in the whisky category with Tullamore Dew, and in vodka with two new and rapidly growing brands - Vodka Amundsen and Vodka 1906. Meanwhile Imperator, having grown rapidly since its establishment 15 years ago, has major strengths in the fruit distillates and borovicka spirit categories.
In a further development, Stock is also pleased to announce the acquisition of Novel Ferm, a high quality ethanol manufacturing business located near Rostock in North Eastern Germany. The company is a very modern and high quality producer of alcohol, established seven years ago with a production capacity of 20million litres of ethanol per year. Its output will be used to supply Stock manufacturing plants in Poland and the Czech Republic, focusing in particular on premium quality products. The move allows Stock to ensure that it has strategic control over the supply of the primary raw material that forms the basis of the Stock brands enjoyed the world over.
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